Working closely with public and private sector partners in Bosnia and Herzegovina, Montenegro, North Macedonia, Serbia and Ukraine are building on their long-established export markets for grains and cereals by offering an extra serving of fresh fruit, with a side order of honey and wine.
Montenegro and Serbia are improving quality standards and labelling for a range of quality products that will promote sustainable agrifood value chains, increase market competitiveness and tap into tourism markets.
Disruptions during COVID-19 highlighted the urgent need to build resilience in food supply chains. Short value chains can reduce risks, boost smallholder incomes, and meet consumer demand for locally sourced fresh quality produce.
